Established in 1976, privately owned and operated, with full service offices in Sydney and Melbourne and affiliate representation across the country, General Travel Group is a highly experienced destination management company and major event tourism specialist.

General Travel Group maintains two primary divisions across its Australian operations:

General Travel Australia

The company's inbound travel division. Our destination specialists have vast Australian product knowledge and work closely with our clients to create a made to order journey of a lifetime. Whether for the individual traveller, special interest or series groups and incentives or those attending a meeting, our dedicated staff customise itineraries to our clients' wishes, created with the aim of exceeding their expectations.

Working closely with our associated office, General Travel New Zealand, we can ensure the smooth operation and consistency in service for clients travelling to both countries.

General Travel Group-Events

The company's event division. With over 25 years' experience in providing event travel management services, manages the inbound and outbound commercial travel operations for many of Australia's largest event projects and peak sporting bodies including, the Australian Football League (AFL) trading as AFL Event Office, Cricket Australia trading as Cricket Australia Travel Office and the Australian Grand Prix Corporation trading as Grand Prix Travel, while also operating the Event Travel Office handling specialised one-off event projects.

Put simply, General Travel Group has the bases covered — no project is too large or too small. Our dedicated team of highly experienced tourism and event professionals have a proven track record of delivering high quality Australian experiences across a range of tourism sectors.

  • Our Connections

    Our strong local connections take our clients beyond the guide book and behind the scenes and into the heart of Australia.

  • Our Guides

    Our experienced hand-picked, multi lingual guides impart informed local knowledge from years of firsthand experience.

  • Our Service

    Our dedicated specialists offer personal service for our clients, prior to, during and after their journey to Australia with the aim of surpassing their expectations.